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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 0.9 4.7 0.2 0.2 0.2 0.2
Today 0 0 0 0 0 0
Yesterday 0 0 1 1 0 0
April 06 0 0 0 0 0 0
April 05 0 0 0 0 0 0
April 04 1 1 0 0 0 0
April 03 1 1 0 0 0 0
April 02 4 4 0 0 0 0
April 01 0 0 0 0 1 1
March 31 1 1 0 0 1 1
March 30 2 40 1 1 0 0
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 7.6 13.4 1.1 1.1 2.9 2.9
This Week 0 0 1 1 0 0
Last Week 9 47 1 1 3 3
Week 13 10 10 1 1 4 4
Week 12 21 22 3 3 2 2
Week 11 3 6 1 1 5 5
Week 10 7 9 0 0 6 6
Week 09 3 5 3 3 1 1
Week 08 4 4 1 1 3 3
Week 07 13 18 0 0 2 2
Week 06 6 13 0 0 3 3
Highest 125 668 5 7 9 9
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 98.6 179.9 4.1 4.1 10.8 10.9
This Month 7 7 1 1 2 2
Last Month 43 87 7 7 18 18
February 20 27 41 4 4 10 10
January 20 88 156 3 3 9 9
December 19 111 183 5 5 5 5
November 19 175 293 8 8 28 28
October 19 257 496 4 4 6 6
September 19 196 410 8 8 10 10
August 19 0 0 0 0 0 0
July 19 82 126 1 1 20 21
Highest 257 873 8 10 28 28
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 5,379 8,832 169 178 404 423