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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 1.9 1.9 0.0 0.0 0.2 0.2
Today 0 0 0 0 0 0
Yesterday 2 2 0 0 0 0
September 25 3 3 0 0 2 2
September 24 1 1 0 0 0 0
September 23 3 3 0 0 0 0
September 22 1 1 0 0 0 0
September 21 1 1 0 0 0 0
September 20 5 5 0 0 0 0
September 19 1 1 0 0 0 0
September 18 2 2 0 0 0 0
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 16.3 18.5 0.7 0.7 3.2 3.2
This Week 11 11 0 0 2 2
Last Week 23 26 1 1 0 0
Week 37 26 28 0 0 4 4
Week 36 17 17 1 1 4 4
Week 35 15 24 0 0 5 5
Week 34 13 15 0 0 3 3
Week 33 17 21 1 1 3 3
Week 32 15 17 1 1 1 1
Week 31 16 16 1 1 5 5
Week 30 10 10 2 2 5 5
Highest 125 668 5 7 9 9
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 71.1 101.1 3.7 3.7 12.7 12.7
This Month 75 80 2 2 9 9
Last Month 67 84 2 2 14 14
July 20 64 76 3 3 17 17
June 20 102 126 1 1 18 18
May 20 87 101 6 6 16 16
April 20 47 77 4 4 11 11
March 20 43 87 7 7 18 18
February 20 27 41 4 4 10 10
January 20 88 156 3 3 9 9
December 19 111 183 5 5 5 5
Highest 257 873 8 10 28 28
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 5,814 9,369 186 195 487 506