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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 4.3 12.2 0.2 0.2 0.2 0.2
Today 6 15 1 1 0 0
Yesterday 4 45 0 0 0 0
September 19 4 6 0 0 1 1
September 18 5 9 0 0 1 1
September 17 0 0 0 0 0 0
September 16 6 9 1 1 0 0
September 15 5 10 0 0 0 0
September 14 0 0 0 0 0 0
September 13 6 10 0 0 0 0
September 12 7 18 0 0 0 0
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 25.8 47.2 0.8 0.8 3.1 3.2
This Week 30 94 2 2 2 2
Last Week 37 69 2 2 1 1
Week 36 29 47 1 1 2 2
Week 35 11 15 0 0 4 4
Week 34 18 21 0 0 6 7
Week 33 25 51 0 0 5 5
Week 32 22 32 0 0 5 5
Week 31 11 16 2 2 1 1
Week 30 42 73 0 0 1 1
Week 29 33 54 1 1 4 4
Highest 125 668 5 7 9 9
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 94.2 165.4 3.5 3.5 13.6 13.7
This Month 96 210 5 5 5 5
Last Month 0 0 0 0 0 0
July 19 82 126 1 1 20 21
June 19 131 221 3 3 9 9
May 19 68 134 3 3 20 20
April 19 78 114 7 7 17 17
March 19 150 266 7 7 18 18
February 19 163 288 5 5 28 28
January 19 109 176 3 3 12 12
December 18 65 119 1 1 7 7
Highest 227 873 8 10 28 28
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 4,571 7,369 134 143 321 340