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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 2.6 3.4 0.4 0.4 0.9 0.9
Today 4 6 0 0 1 1
Yesterday 3 5 0 0 0 0
May 21 6 6 0 0 2 2
May 20 0 0 2 2 1 1
May 19 2 2 0 0 0 0
May 18 2 3 0 0 0 0
May 17 4 4 0 0 1 1
May 16 3 5 2 2 2 2
May 15 1 1 0 0 1 1
May 14 1 2 0 0 1 1
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 28.6 48.1 1.7 1.7 4.0 4.0
This Week 13 17 2 2 4 4
Last Week 14 18 3 3 5 5
Week 19 23 32 0 0 1 1
Week 18 31 54 2 2 2 2
Week 17 30 51 3 3 4 4
Week 16 41 75 2 2 7 7
Week 15 30 52 2 2 6 6
Week 14 33 58 0 0 0 0
Week 13 42 64 2 2 4 4
Week 12 29 60 1 1 7 7
Highest 125 668 5 7 7 7
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 87.2 157.6 2.9 2.9 8.7 8.7
This Month 65 91 7 7 11 11
Last Month 150 266 7 7 18 18
March 19 163 288 5 5 28 28
February 19 109 176 3 3 12 12
January 19 65 119 1 1 7 7
December 18 61 113 0 0 2 2
November 18 90 178 1 1 2 2
October 18 68 117 1 1 2 2
September 18 73 136 0 0 1 1
August 18 28 92 4 4 4 4
Highest 227 873 8 10 28 28
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 4,181 6,655 122 131 261 279