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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 6.2 10.6 0.5 0.5 1.1 1.1
Today 1 1 1 1 1 1
Yesterday 5 7 1 1 1 1
November 15 7 13 0 0 1 1
November 14 8 17 2 2 1 1
November 13 5 8 0 0 1 1
November 12 8 11 0 0 1 1
November 11 12 19 1 1 3 3
November 10 0 0 0 0 0 0
November 09 11 21 0 0 1 1
November 08 5 9 0 0 1 1
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 54.3 106.3 1.7 1.7 3.4 3.4
This Week 46 76 5 5 9 9
Last Week 58 98 1 1 9 9
Week 44 50 94 1 1 2 2
Week 43 45 93 1 1 3 3
Week 42 52 105 1 1 0 0
Week 41 80 150 1 1 1 1
Week 40 56 105 0 0 3 3
Week 39 84 168 3 3 3 3
Week 38 35 105 2 2 3 3
Week 37 37 69 2 2 1 1
Highest 125 668 5 7 9 9
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 124.4 225.9 4.4 4.4 14.8 14.9
This Month 119 204 6 6 20 20
Last Month 257 496 4 4 6 6
September 19 196 410 8 8 10 10
August 19 0 0 0 0 0 0
July 19 82 126 1 1 20 21
June 19 131 221 3 3 9 9
May 19 68 134 3 3 20 20
April 19 78 114 7 7 17 17
March 19 150 266 7 7 18 18
February 19 163 288 5 5 28 28
Highest 257 873 8 10 28 28
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 5,047 8,269 147 156 352 371