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Speaking in Clicks

Speaking in Clicks

Opinions, analysis and speculation about messaging strategy, digital marketing, copywriting and creative process. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories. These include e-commerce, cause-marketing, social media and arts-marketing Web sites. Site design, particularly the impact of design on the readability, user experience and user-comprehension, is also an ongoing topic of discussion. Many of these topics also intersect with a discussion of the impact of outdated marketing ideology on Content, Design, Funcationality and the stated purpose of a Web site or Web presence. Ultimately, each topic, in its own way, relates to a central theme: Success in digital space depends, first and foremost on the development, implementation and maintenance of a coherent messaging strategy whose sole aim is to motivate users to action.

Member Since: 2013-02-23 07:52:21
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Speaking in Clicks Stats

Daily Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 2.9 4.9 0.0 0.0 0.9 0.9
Today 1 1 0 0 1 1
Yesterday 1 3 0 0 1 1
March 20 3 7 0 0 1 1
March 19 4 5 0 0 1 1
March 18 2 2 0 0 1 1
March 17 1 3 0 0 1 1
March 16 3 5 0 0 1 1
March 15 3 6 0 0 0 0
March 14 8 10 0 0 2 2
March 13 3 7 0 0 0 0
Highest 53 306 3 4 3 5
Weekly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 23.9 40.2 0.6 0.6 3.7 3.7
This Week 11 18 0 0 5 5
Last Week 22 38 0 0 7 7
Week 10 45 70 1 1 6 6
Week 09 36 73 2 2 5 5
Week 08 28 42 0 0 6 6
Week 07 20 30 1 1 3 3
Week 06 34 60 1 1 0 0
Week 05 30 54 0 0 2 2
Week 04 6 6 0 0 2 2
Week 03 7 11 1 1 1 1
Highest 125 668 5 7 7 7
Monthly Unique PVs Total PVs Unique In Total In Unique Out Total Out
Average 62.5 114.8 1.5 1.5 5.6 5.6
This Month 103 182 2 2 22 22
Last Month 109 176 3 3 12 12
January 19 65 119 1 1 7 7
December 18 61 113 0 0 2 2
November 18 90 178 1 1 2 2
October 18 68 117 1 1 2 2
September 18 73 136 0 0 1 1
August 18 28 92 4 4 4 4
July 18 12 18 2 2 3 3
June 18 16 17 1 1 1 1
Highest 227 873 8 10 24 25
Unique PVs Total PVs Unique In Total In Unique Out Total Out
Overall 3,906 6,192 105 114 226 244